That’s Jens Voigt! (He’s a big deal on two wheels)
If you’ve kept up with cycling at all over the last 20 years, you know who Jens Voigt is. Next to Lance Armstrong, he’s one of the biggest names in cycling. Jens is famous for all the right reasons. “The Jensie” was in Johnson City on Tuesday to help celebrate the Grand Opening of the Trek Store in JC. Jens lead a group ride on Tuesday afternoon and entertained a large crowd at the store with a Q&A and autograph session Tuesday evening.
This was a big event and it was crucial to get these images out on social media before anyone else. So I edited on the spot and posted directly to the Trek Store’s Facebook page. Their team was busy tagging the images and boosting the posts to squeeze the maximum marketing juice from the event. The result is they have reached over 10,000 people on Facebook (so far). That’s a huge splash for a brand new store in town.
Included in this next shot is my friend and emcee for the evening, Jose Castillo. Jose and Jens kept everyone in stitches.